The University of Adelaide’s Wine2030 Research Network hosted a Conference attended by 100 people at the National Wine Centre on 29th September 2008. A full program can be found here.
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Highlights of the Conference are available on this site in separate posts.
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There was a great deal of discussion at the Conference about the big ideas to emerge. A summary of the big ideas is listed below.
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THE BIGGEST BIG IDEAS
* Build the wine industries capability to define and authenticate individuality<
* Collaboration between all stakeholders will add value to the industry (growers, wine makers, technologists, researchers, consumers, supply chains)
* The power of consumer is growing and will drive the direction of the industry. How do we harness this power for Australia’s industry?
* Information intensity in production, manufacturing, distribution and marketing is increasing and is becoming a greater proportion of the value of wine
* An integrated systems approach to grape and wine production will lower risk, increase profitability and acceptability of the end product
* There are enormous opportunities to extract greater value from the supply chain
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BIG IDEAS IN INFORMATION AND SYSTEMS TECHNOLOGY
* The use of visualisation for communication and training
* The use of optical fibre sensing – cheap and in situ
* Remote sensing of canopy for yield prediction and to optimise harvest
* Link RFID to Optical fibres for individual plant monitoring
* Sensing in wineries
* Tracking fruit through production chains using RFID tagging
* Monitoring smoke risk in vineyards
* Sensing of plant hormones, flavour compounds
* The use of visualisation: below ground, spray deposits on leaves and transpiration
* Optimisation modelling to minimise number of times wine is handled
* Soil and plant nutrient analysis in situ
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BIG IDEAS IN GENOMICS AND PLANT SCIENCE
* Systems approach to grape and wine production
* Expression of genes to monitor vine health
* How much water is lost to evaporation in native systems?
* Clear objectives for genomics research
* Match genomics with environmental characterisation
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BIG IDEAS IN MARKETING AND FINANCE
* Consumer co-creation of brands and products
* Selling to the long tail – non price elements are important
* Efficiency is important for products to sell to the mass market
* Creating, communicating and extracting value from “authenticity”
* Acceptability of alcohol consumption
* Impact of powerful consumers
Wine2030 wine research network 