Archive for WASB

Wine as a social bond is on it’s way to the Hunter

The Wine as a social bond research information workshop is on it’s way to the Hunter Valley.

Date: Friday, 26 November
Time: Event commences at 2.00pm. Drinks from 4.00-5.00pm
Venue: Tuscany Wine Estate Resort, Cnr Hermitage Road & Mistletoe Lane Pokolbin, Hunter Valley, NSW
RSVP

“Wine as a social bond” is a GWRDC funded grant researching social media and the wine industry with the Wine 2030 research network. It aims to provide an understanding of how to develop wine based e-marketing stategies from a consumer point of view.

If you’re interested in wine and social media and how well the two match, this information workshop will inform you on what is currently going on and what needs to happen in the wine industry online. Speakers include:

Professor Pascale Quester, Executive Dean, Faculty of the Professions and Co Investigator ‘Wine as a Social Bond’ research project

Dr Roberta Veale, Senior Lecturer (Marketing) and Chief Investigator ‘Wine as a Social Bond’ research project

Mr Michael Ewer, Mr Michael Ewer Principal Lecturer Marketing, TAFESA City Campus

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Melanie Reddaway – Wine as a social bond

Listen to a podcast of Melanie Reddaway an Associate Lecturer at the Business School at the University of Adelaide.

Melanie’s presentation Addressing the “reality gap” provides the results of a recent benchmarking study specific to product costings in the wine industry that she has recently completed and discusses worthwhile directions for future research.

Melanie is looking for more wineries to particpate in her research into winery costings, contact her via email

melanie.reddaway@adelaide.edu.au

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Rescheduled: Wine as a social bond is heading to Margaret River.

Unforuntately we have had to reschedule the Margaret River Workshop until early 2011. We apologise if this incoveniences anyone and we hope to see you there in the new year.

In the mean time participate in our industry based survey for Australian wine brands. Participants will receive feedback on how  online their activities compare to other brands.

We’re taking the Wine as a social bond: research information workshop on the road, our first stop is the Margaret River wine region in Western Australia.

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Chris Graves – Wine as a social bond

Listen to a podcast of Dr. Chris Graves: Discipline Leader of Accounting presenting “Keeping it in the family: Challenges of succession planning in the new industry paradigm.”

 

Dr Chris Graves

Chris presented the background to a proposed new project specific to the important issues facing family wine businesses in today’s challenging environment. His presentaiton was part of the Wine as a social bond: research information workshop held at Ayers House on October 14.

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Michael Ewer – Wine as a social bond

Listen to a podcast of Michael Ewer at the Wine as a social bond research information workshop.

Michael provides a detailed presentation on the results of his analysis of 200 Australian websites (wine brands) and sample of Wine forums and blogs/facebook sites. Additionally he provides feedback from a series of qualitative in depth interviews with marketing executives and wine brand owners specific to their online consumer based strategies.

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Pascale Quester – Wine as a social bond workshop

Listen to a podcast of Prof Pascale Quester at the research information workshop. Pascale is Executive Dean of the Professions and Co-Investigator on the “Wine as a social bond project.”

Pascale provides the theoretical background to major aspects of this project, including examples and results of her own extensive research related to building and evaluating brand communities, building brand loyalty and the implications to consumer Word-of-Mouth activities and consumer advocacy.

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Roberta Veale – Wine as a social bond workshop

Listen to a podcast of Dr. Roberta Veale: Senior Lecturer and Chief Investigator on the Wine as a social bond project.

Roberta provides the background to the Wine as a social bond research project and a current online strategy benchmarking study that has been completed.  She provides a summary of current survey results reflecting participants activities and some of their views on the future.

The survey is on going, wine brands can complete the survey and receive feedback on how their online activities compare to other brands. Access the survey here.

Below is the dancing man clip Roberta refers to in her talk.

 

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