Melanie Reddaway – Wine as a social bond

Listen to a podcast of Melanie Reddaway an Associate Lecturer at the Business School at the University of Adelaide.

Melanie’s presentation Addressing the “reality gap” provides the results of a recent benchmarking study specific to product costings in the wine industry that she has recently completed and discusses worthwhile directions for future research.

Melanie is looking for more wineries to particpate in her research into winery costings, contact her via email


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