Rescheduled: Wine as a social bond is heading to Margaret River.

Unforuntately we have had to reschedule the Margaret River Workshop until early 2011. We apologise if this incoveniences anyone and we hope to see you there in the new year.

In the mean time participate in our industry based survey for Australian wine brands. Participants will receive feedback on how  online their activities compare to other brands.

We’re taking the Wine as a social bond: research information workshop on the road, our first stop is the Margaret River wine region in Western Australia.

Wine as a social bond” is a GWRDC funded grant researching social media and the wine industry with the Wine 2030 research network. It aims to provide an understanding of how to develop wine based e-marketing startegies from a consumer point of view. Wine has the potenial to fulfil many consumer needs, including emotional and social ones. Moreover, today’s consumers are shying away from traditional media to engage in online social networks, through blogging, chat sites and e-word-of-mouth. Modern wine consumers can now tap into unlimited sources of information, advice and recommendations, many of which they consider more credible than brand communication messages.

What are we doing online and what could we be doing?

Mapping the current levels and e-based activities and strategies, this session provides the results to date of an industry based online survey and in-depth interviews with brand managers in the wine industry.

Next directions

This session will provide the platform for communicating the next stage of the GWRDC funded research project. This includes information regarding the re-vamp and launch of two wine related websites and the establishment of two virtual communities.

Speakers

  • Dr Roberta Veale Senior Lecturer (Marketing) and Chief Investigator ‘Wine as a Social Bond’ research project
  • Mr Michael Ewer Principal Lecturer Marketing, TAFESA City Campus
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2 Comments

  1. This sounds like a great work shop and I am only sorry that I will be out of Margaret River when you have scheduled. Will you be offering another date or a written report. I agree with your view on the modern wine consumer.

    “Modern wine consumers can now tap into unlimited sources of information, advice and recommendations, many of which they consider more credible than brand communication messages.”

    I look forward to hearing the results of your research project.
    Benji – The Margaret River Guide

    • nwynn said

      Hi Benji,

      I’m sorry you can not make on November 5, we will be producing podcasts of the talks, so those who can’t make it can still access the information. The research is still ongoing, if you know of any wineries that would be interested in completing a survey about the wine industry and social media, please pass on this link http://bit.ly/a3ezeQ, they will receive feedback on how they compare to other wine brands.

      Please spread the word we would love to see anyone who is interested or involved with social media and the wine industry at the workshop next week.

      Noriko

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