Roberta Veale – Wine as a social bond workshop

Listen to a podcast of Dr. Roberta Veale: Senior Lecturer and Chief Investigator on the Wine as a social bond project.

Roberta provides the background to the Wine as a social bond research project and a current online strategy benchmarking study that has been completed.  She provides a summary of current survey results reflecting participants activities and some of their views on the future.

The survey is on going, wine brands can complete the survey and receive feedback on how their online activities compare to other brands. Access the survey here.

Below is the dancing man clip Roberta refers to in her talk.

 

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