Michael Ewer – Wine as a social bond

Listen to a podcast of Michael Ewer at the Wine as a social bond research information workshop.

Michael provides a detailed presentation on the results of his analysis of 200 Australian websites (wine brands) and sample of Wine forums and blogs/facebook sites. Additionally he provides feedback from a series of qualitative in depth interviews with marketing executives and wine brand owners specific to their online consumer based strategies.

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1 Comment

  1. Brian Ward said

    Is a paper or presentation document available for this workshop? If so please post a link. Thanks

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