Wine as a social bond: research information workshop

On October 14, come and join us at Ayers House for a Wine as a social bond: research information workshop. July 21 saw the launch of the three year Grape and Wine Research and Development Corporation (GWRDC) Research Project to investigate Wine as a Social Bond: Exploring wine online communities – engaging wine buyers through virtual communities and other e-based channels.

On October 14 we will be exploring some of the preliminary results from this research project and present seminars on current reseach in the wine industry, including:

What are we doing on-line and what could we be doing?
Mapping the current levels and e-based activities and strategies, this session provides the results to date of an industry based on-line survey and in-depth interviews with brand managers in the wine industry.

Keeping it in the family
This session discusses the potential for survival and growth amongst family owned wine brands in the current Australian environment.

Addressing the reality gap
This presentation will discuss and provide important information pertaining to the use of product costing information in the Australian wine industry.

Next directions
This session will provide the platform for communicating the next stage of the GWRDC funded research project. This includes information regarding the re-vamp and launch of two wine related websites and the establishment
of two virtual communities.

Speakers include:

  • Professor Christopher Findlay, Head of the School of Economics and Co-Chair of the Wine2030 Research Network
  • Professor Pascale Quester, Executive Dean, Faculty of the Professions and Co Investigator ‘Wine as a Social Bond’ research project
  • Dr Roberta Veale Senior Lecturer (Marketing) and Chief Investigator ‘Wine as a Social Bond’ research project
  • Dr Christopher Graves Discipline Leader (Accounting)
  • Ms Melanie Reddaway Assoc. Lecturer (Accounting)
  • Mr Michael Ewer Principal Lecturer Marketing, TAFESA City Campus
  • Ms Kate Harvey General Manager, Grape and Wine Research and Development Corporation

Date: Thursday, 14 October
Time: Event commences at 1.00pm. Drinks from 4.30-5.30pm
Venue: Henry Ayers Room, Ayers House, 288 North Tce, Adelaide

RSVPs are required for this workshop as places are limited, so please RSVP if you with to attend here



  1. Lisa said

    I would love to get some of the presentations if possible, unfortunately I cannot attend as I am in Sydney.

  2. I keep listening to the news speak about getting free online grant applications so I have been
    looking around for the best site to get one.
    Thank you for your help!

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