Roberta Veale research project – “wine as a social bond”

Podcast of Dr. Roberta Veale’s overview of the research (Senior Lecturer in Marketing and Program Director, Post Graduate Programs)
Dr Roberta Veale

Event flyer - Wine as a Social Bond

Roberta gave us an overview of the three year GWRDC funded research project investigating the potential of wine oriented online wine based communities. This comprehensive and extensive study is comprised of several important stages involving data collection and analysis from consumers and members of the wine industry alike. Fundamental to the success of the project is the delivery of findings and implications to industry around Australia via a number of planned workshops and seminars.
Wide participation in this industry based survey by Australian wine brands will improve the outcomes for everybody. If you are part of an Australian wine brand or know somebody who is – please get on board.
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