Paul van der Lee AMI Seminar

Listen to a podcast of a presentation by Paul van der Lee, Winemakers’ Federation of Australia at the Australian Marketing Institute Seminar Wednesday 27 May, 2009, National Wine Centre, Adelaide.

Title:    From “South East Australia” to “McLaren Vale/Margaret River/Hunter/Yarra Valley” – can regional branding reposition the Australian wine category for sustainable growth in export markets?

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