Wine2030 Conference

The University of Adelaide’s Wine2030 Research Network hosted a Conference attended by 100 people at the National Wine Centre on 29th September 2008. A full program can be found here.

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Highlights of the Conference are available on this site in separate posts.

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There was a great deal of discussion at the Conference about the big ideas to emerge. A summary of the big ideas is listed below.

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THE BIGGEST BIG IDEAS

* Build the wine industries capability to define and authenticate individuality<

* Collaboration between all stakeholders will add value to the industry (growers, wine makers, technologists, researchers, consumers, supply chains)

* The power of consumer is growing and will drive the direction of the industry. How do we harness this power for Australia’s industry?

* Information intensity in production, manufacturing, distribution and marketing is increasing and is becoming a greater proportion of the value of wine

* An integrated systems approach to grape and wine production will lower risk, increase profitability and acceptability of the end product

* There are enormous opportunities to extract greater value from the supply chain

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BIG IDEAS IN INFORMATION AND SYSTEMS TECHNOLOGY

* The use of visualisation for communication and training

* The use of optical fibre sensing – cheap and in situ

* Remote sensing of canopy for yield prediction and to optimise harvest

* Link RFID to Optical fibres for individual plant monitoring

* Sensing in wineries

* Tracking fruit through production chains using RFID tagging

* Monitoring smoke risk in vineyards

* Sensing of plant hormones, flavour compounds

* The use of visualisation: below ground, spray deposits on leaves and transpiration

* Optimisation modelling to minimise number of times wine is handled

* Soil and plant nutrient analysis in situ

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BIG IDEAS IN GENOMICS AND PLANT SCIENCE

* Systems approach to grape and wine production

* Expression of genes to monitor vine health

* How much water is lost to evaporation in native systems?

* Clear objectives for genomics research

* Match genomics with environmental characterisation

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BIG IDEAS IN MARKETING AND FINANCE

* Consumer co-creation of brands and products

* Selling to the long tail – non price elements are important

* Efficiency is important for products to sell to the mass market

* Creating, communicating and extracting value from “authenticity”

* Acceptability of alcohol consumption

* Impact of powerful consumers

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1 Comment

  1. […] October 7, 2008 at 9:44 pm · Filed under wine2030 Conference ·Tagged Brian Croser, university of adelaide, wine2030, wine2030 Conference Podcast of Brian Croser speaking about the Wine2030 Research Network at the Wine2030 Conference […]

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