Archive for October, 2008

Kym Anderson at Wine2030 Conference

Podcast of Kym Anderson speaking about the future of grape growing with climate change at the Wine2030 Conference

Published by Wine2030 Research Network of the University of Adelaide on 23rd October 2008

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Mike Seyfang at Wine2030 Conference 08

Podcast of Mike Seyfang speaking about how new media will change business models for the wine industry at the Wine2030 Conference

Published by Wine2030 Research Network of the University of Adelaide on 10th October 2008

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Christopher Findlay at Wine2030 Conference 08

Podcast of Christopher Findlay speaking about the resources available for wine research at the University of Adelaide at the Wine2030 Conference

Published by Wine2030 Research Network of the University of Adelaide on 9th October 2008

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Brian Croser at Wine2030 Conference 08

Podcast of Brian Croser speaking about the Wine2030 Research Network at the Wine2030 Conference

Published by Wine2030 Research Network of the University of Adelaide on 8th October 2008

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Wine2030 Conference

The University of Adelaide’s Wine2030 Research Network hosted a Conference attended by 100 people at the National Wine Centre on 29th September 2008. A full program can be found here.

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Highlights of the Conference are available on this site in separate posts.

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There was a great deal of discussion at the Conference about the big ideas to emerge. A summary of the big ideas is listed below.

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THE BIGGEST BIG IDEAS

* Build the wine industries capability to define and authenticate individuality<

* Collaboration between all stakeholders will add value to the industry (growers, wine makers, technologists, researchers, consumers, supply chains)

* The power of consumer is growing and will drive the direction of the industry. How do we harness this power for Australia’s industry?

* Information intensity in production, manufacturing, distribution and marketing is increasing and is becoming a greater proportion of the value of wine

* An integrated systems approach to grape and wine production will lower risk, increase profitability and acceptability of the end product

* There are enormous opportunities to extract greater value from the supply chain

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BIG IDEAS IN INFORMATION AND SYSTEMS TECHNOLOGY

* The use of visualisation for communication and training

* The use of optical fibre sensing – cheap and in situ

* Remote sensing of canopy for yield prediction and to optimise harvest

* Link RFID to Optical fibres for individual plant monitoring

* Sensing in wineries

* Tracking fruit through production chains using RFID tagging

* Monitoring smoke risk in vineyards

* Sensing of plant hormones, flavour compounds

* The use of visualisation: below ground, spray deposits on leaves and transpiration

* Optimisation modelling to minimise number of times wine is handled

* Soil and plant nutrient analysis in situ

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BIG IDEAS IN GENOMICS AND PLANT SCIENCE

* Systems approach to grape and wine production

* Expression of genes to monitor vine health

* How much water is lost to evaporation in native systems?

* Clear objectives for genomics research

* Match genomics with environmental characterisation

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BIG IDEAS IN MARKETING AND FINANCE

* Consumer co-creation of brands and products

* Selling to the long tail – non price elements are important

* Efficiency is important for products to sell to the mass market

* Creating, communicating and extracting value from “authenticity”

* Acceptability of alcohol consumption

* Impact of powerful consumers

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