He talked about the Georgian wine industry in a presentation entitled: ‘Is Georgia the next ‘new’ wine-exporting country? The roles of traditional vs. new technologies and trade alliances’. To see his presentation go to the WERC Events page.
Georgia has been producing and exporting wine for thousands of years, and until the trade embargo in 2006, the lion’s share went to Russia. Advantages include low labour and viticultural land costs by Western standards and recognition of Georgian GIs by the EU. The Ukraine is currently the largest importer of Georgian wine but there is potential in the rest of the CIS countries and Europe as well as Asia.
Professor Anderson’s presentation offers great insights into Georgia’s place in the global history of wine markets and its potential. Yet another wine-producing country to watch with interest!
Professor Anderson is Executive Director of the Wine Economics Research Centre of the University of Adelaide.