The Wine as a social bond research information workshop is on it’s way to the Hunter Valley.
Date: Friday, 26 November
Time: Event commences at 2.00pm. Drinks from 4.00-5.00pm
Venue: Tuscany Wine Estate Resort, Cnr Hermitage Road & Mistletoe Lane Pokolbin, Hunter Valley, NSW
“Wine as a social bond” is a GWRDC funded grant researching social media and the wine industry with the Wine 2030 research network. It aims to provide an understanding of how to develop wine based e-marketing stategies from a consumer point of view.
If you’re interested in wine and social media and how well the two match, this information workshop will inform you on what is currently going on and what needs to happen in the wine industry online. Speakers include:
Professor Pascale Quester, Executive Dean, Faculty of the Professions and Co Investigator ‘Wine as a Social Bond’ research project
Dr Roberta Veale, Senior Lecturer (Marketing) and Chief Investigator ‘Wine as a Social Bond’ research project
Mr Michael Ewer, Mr Michael Ewer Principal Lecturer Marketing, TAFESA City Campus