Podcast of keynote presentation by Mr. Thomas K. Hardy (Managing Director, Thomas Hardy Wines)
The Australian wine industry faces numerous challenges in both home and international markets, with ever increasing competition and associated pressures on maintaining profits. Wine buyers, like consumers of many other products, are becoming less easy to convince by mass media advertising and traditional promotional activities. Tom shares some of his own views, experiences and ideas relating to the importance of engaging wine buyers and building loyalty employing methods outside the bounds of such traditional communications channels. His reputation, experience and expertise speaks for itself and we welcome his support of this project and his encouragement to members of the wine industry to participate in the survey launched at todays event and the other scheduled activities that will take place over the next 2 years.