From Anchorage to Adelaide – meet University of Adelaide graduate winemaker Leah Adint

Meeting Leah

On a recent visit to the Bird in Hand winery in the Adelaide Hills, I was delighted not only to find an array of excellent yet affordable wines – my personal favourites being the elegantly oaked chardonnays and the sparkling pinot noir – but also very friendly and knowledgeable staff. I was visiting with my winemaking group who had all sorts of questions for the lady behind the counter with the pleasant American accent.

Leah Adint

The lady is Leah Adint, and I discovered that she was just finishing her Masters in Oenology at the University of Adelaide, and would soon be moving on from Bird in Hand to work the 2012 vintage in Woodside in the hills, with Taras Ochota and Peter Leske, two renowned South Australian winemakers. Leah will be working on Peter’s La Linea and Vertigo labels, as well as Taras’s Ochota Barrels labels, and a range of contract wines for Nepenthe, Hugh Hamilton, Nova Vita and some other labels. Tigchandler.com readers will be familiar with Taras Ochota as the ‘Meet the Australian flying Swedish-Italian winemaker in the hills!

Leah kindly agreed to tell me more about her background and how a girl from Alaska ends up as a winemaker in the Adelaide Hills with some of the best winemakers in this country. Leah says people are often amused to find out she is from Alaska, given her chosen career, but as she very rightly says.

“It doesn’t matter where you’re born – there’s plenty of books!” Hear hear!

The path to becoming a winemaker in Adelaide

Leah’s father worked for a wine distributor called K&L in Alaska, and it was a lifestyle that looked attractive: “He seemed to be treated pretty well by the wineries, he was flown all over the world to go to wineries including California and France, I thought that looks amazing!”

When choosing a degree to take, Leah favoured sciences, and when she found that Washington State University had a winemaking degree, that fit the bill, and it was not too far from home.

That degree was quite horticulture based, i.e. more on the vineyard side than on the winery side. After four years she graduated with a Bachelor’s degree in viticulture and oenology.

Then she went to California and did her first two vintages there – Sonoma Valley for the first and Napa Valley for the second, both times working in the laboratory. The first was a really small winery – the whole harvest was eight people and everyone was hands-on and friendly. At the other end of the scale, the second was the biggest winery in the Napa Valley, with an annual crush of around 120,000 tonnes, called Sutter Home. There were 20 people in the lab alone doing hundreds of samples a day.

Wanting to expand her knowledge further Leah decided to do a Masters – and was accepted at the University of Adelaide. She spent three months in Margaret River where her partner Steven Hicks was doing a vintage and fell in love with the place immediately. Then in June 2010 she came to Adelaide and started the 1.5 year Masters programme. Her partner started the same programme exactly one year after her, having returned from doing a vintage in Gisborne, New Zealand for a custom crush facility. What an array of experience this young couple already has between them!

Leah’s research focus

Leah’s first degree included courses in chemistry, biology, genetics and organic chemistry, which she found interesting, but all the more so when you see – “ah this is why the vines grow this way, this is why the pH is important in a wine”.

“When I came to Adelaide, the work is so hands on – I’ve made five or six different wines just over the course of the programme, from grapes that we pick. It’s a steeper learning curve when you mess something up with an actual wine. You see why calculations are so important because if you mess up an add – oh I don’t want to drink that any more!”

For the last part of the University of Adelaide Masters programme, there is a choice of taking more courses or doing a research project. Leah chose the latter – “you meet totally different people. Otherwise I’d never have met PhD students or research students, see a different aspect of it.

“Here you have the AWRI (Australian Wine Research Institute) working with the University of Adelaide, and if something comes out of the research, people are going to try it.” Having this array of experience and expertise on the Waite campus there is collaboration and cooperation between key wine research organisations. “Even as a coursework student you get lectures from AWRI people on what their research is, or answer any question you might have an answer to.”

So what did you look at in your Masters research projects?

“My research is on sulphate transport of the yeast cell, so taking any sulphur that’s in your grapes or your juice and seeing how the yeast interacts with it – generally it produces some quite negative characters. So maybe elimination of that transport would eliminate the characters. I have been working on genetically modifying these yeasts and trying to do it in an industry friendly way, i.e. you are not allowed to use any genetically modified organisms in winemaking. If you split the DNA and recombine anything it is frowned upon, but if you do it in a random way so that some random mutation happens, and it happens to be in that spot where you want, well that’s OK.

“So I did it in two different ways – very direct genetic modification versus this random – something may come out. That is actually still being worked on. My project was taken over which is nice to see as it shows you’re onto something substantial.

“It is applicable to the wine industry because almost every ferment gets these negative sulphur smells which you can get rid of through the winemaking process but it’s always through additions of things that you really wouldn’t want to add if you didn’t have to.

“More research is going on and I hope a paper will come out of it – or a yeast.”

On wine research in Australia – “I think the research and technology here is some of the best. Here and California probably have the most direct approaches and are the most inclined to try new technology – like the filtering and fining methods that people are developing.”

The passion of the grape

The question that will get any winemaker talking openly and sharing their passion is – what is your favourite wine – grape, style, the whole deal.

“Cab sauv hands down!” she says. “Everything about it from the grape to the wine it’s so distinctly cabernet. You can pop a grape in your mouth and the tastes and tannins are so distinct you know it’s cabernet. I love that really dark fruit, the big maceration and tannin. And it’s quite regionally adaptive. You go to the Margaret River and it’s completely to the Barossa or Napa Valley where you get the really fine tannins. It’s a fruit difference as well as a tannin difference.

“I definitely like the riper styles more than the Margaret River styles that are quite green.” What about the mintiness that you get in Coonawarra? “That was completely foreign to me coming from the States because if there’s eucalypt in a vineyard there they rip it out completely, precisely because it gives that character. I can appreciate it as maybe a complexing factor but it doesn’t do it for me as a wine character.” I was equally puzzled when I came to Adelaide by this character being sought after so I was nodding in agreement.

“My favourite white grape is gewürztraminer – it’s beautiful. When I worked in the Russian River in Sonoma, I was in the vineyards as well. You taste the grapes as you walk through – the gewürztraminer grapes are delicious, you can just eat a whole bunch. I love that floral, rosewater character, and the spice gives it a kick and you can make it in so many different styles – you can make a super dry style, or a sweet style, a dessert style. You can make it with a bit of colour if you want to, you can make a sparkling – St Hallett does a frizzante style which is delicious, it’s called the Frivola. It’s lightly bubbled and lightly sweet.”

As a gewürztraminer fan myself (see Tigchandler.com articles on this amazing grape), I had to recommend two favourites of mine that you can buy in Adelaide – Hugel from Alsace, France, and Lawson’s Dry Hills from Marlborough, New Zealand. Amazing underappreciated wines that take you to another dimension…

An interesting combination: “You would never find a gewürztraminer and a cabernet sauvignon in the same climate!”

Thanks Leah!

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Apply Now! Low Alcohol Wine PhD Research Scholarship

Applications are invited for the following scholarship leading to the degree of Doctor of Philosophy (PhD).

The scholarship is supported by the Faculty of Sciences, School of Agriculture, Food and Wine, University of Adelaide.

Field of Study: Wine consumer behaviour and consumption dynamics in the lower and low alcohol segments of the Australian wine market and responsiveness of the retail dimension of the wine value chain.

Eligibility: Applicants must be Australian citizens or permanent residents of Australia who are acceptable as candidates for a PhD degree at the University of Adelaide.

Stipend: The scholarship will be for up to 3 years commencing in 2012 and has a stipend of $23,728 per annum (indexed). It is likely to be tax exempt, subject to Taxation Office approval.

Enquiries: Associate Professor Johan Bruwer, Discipline of Wine Science and Business, University of Adelaide.

Tel (08) 8303 6764; Fax (08) 8303 7116; or Email: johan.bruwer@adelaide.edu.au

To apply: Application for Admission and Scholarship must be submitted using the Online Application Form available at: https://hdrapp.adelaide.edu.au/auth/login

For students who have applied in the 2012 University of Adelaide Major Round, please email a summary of your application for admission and scholarship to Associate Professor Bruwer with ‘Application for Low Alcohol Wine’ in the subject heading. You can request a copy of your application summary by emailing scholarships@adelaide.edu.au with the subject heading ‘Request for application summary’.

Closing date: 17 February 2012

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Inviting Applications for Wine2030 Small Grants for 2012

The Wine2030 network of the University of Adelaide is calling for proposals for grants for small projects.

Funds are available for new projects or to complete existing projects that lead to peer-reviewed publication. They are typically one-off payments of between $10,000 and $20,000 and may be contributory to a larger project where appropriate. Funds must be used by the end of 2012.

Topics must be of relevance to current wine industry issues.

Examples of small grant projects awarded Wine2030 funding in 2011 are presented in the Research/Small Grants section of this website.

The application form is available here and should be completed and emailed to wine2030@adelaide.edu.au.

The application deadline is Monday 30 January 2012.

Any queries should be directed to Barry Burgan (08 8303 4756) or Vladimir Jiranek (08 8303 6651).

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Introducing the new viticulture book: ‘The Grapevine: from the science to the practice of growing vines for wine’

The new book entitled The Grapevine: from the science to the practice of growing vines for wine is an exciting new resource for students right through to experts in viticulture. It takes the expertise and experience of key industry and academic personnel and presents the journey of the grape from the vine to the glass. The book launch was sponsored by Wine2030 and the Waite Research Institute of the University of Adelaide.

Left to right: Peter Dry, Tony Proffitt, Patrick Iland and Steve Tyerman holding a brand spanking new copy of 'The Grapevine' at Urrbrae House, Adelaide

As the title states, this book takes the reader right through the process of growing grapes to the wine at the end of the process. This a comprehensive book of over 300 pages, provided in hard back, A4 size, and attractively interspersed with clear diagrams of processes and photos to support the text.

Objective

“The objective of this book is to provide a link between scientific principles and the practice of viticulture. It is concerned with providing knowledge, asking questions and stimulating thought and discussion about the growing of grapes for the making of wine.” (Preface)

While the book had been designed primarily as a key reference for undergraduates and postgraduate students, it is also useful for anyone involved in grape and/or wine production as it covers “the basic principles of the molecular, physiological, biochemical and practical aspects of growing vines for wine”. It is the first book of its kind to combine so many elements into a form that works as the key text for any viticulture student. In fact the material for some of the chapters came from course notes for the University of Adelaide viticultural courses.

The extensive literature review provides a snapshot of the current knowledge. New developments, in both research and practice, are discussed. Material is based on research studies, field trials, and the opinions of the authors and industry personnel. This mix of knowledge helps to focus the consideration of the most useful ways to link science and practice.

Overview

As a simplified overview, this fascinating book starts with domestication of the vine and the first breeding programmes and early wines. It goes through the structure of the grape, its growth cycle, including flowering, fruitset, photosynthesis and yield. Molecular biology delves into the genes and plant genomics. Then we move onto wine styles and quality; water, soil and the vine; water use efficiency; climate, climate change and its impacts.

The authors provide a sobering quote to round off the preface:

Be conscious of the past, thoughtful of the present and imaginative for the future.

Purchase

The book can be purchased from the Patrick Iland Wine Books website.

Dedication:

The book is dedicated to Dr Bryan Coombe (AM, MAgSc, PhD), a former Reader in Horticultural Science at the University of Adelaide and one of the world’s leading viticultural scientists.

The authors:

Dr Patrick Iland (BAppSc, MAgSc, PhD) has been involved in wine education for over 35 years. A former Senior Lecturer at the University of Adelaide, he has taught and researched in the areas of wine chemistry, viticulture and sensory evaluation. His research has focused on the effects of viticultural practices on grape and wine quality and wine sensory properties. In 2007, he was awarded the Order of Australia medal for services to the Australian wine industry. Now retired, he remains a Visiting Research Fellow with the University of Adelaide.

Dr Peter Dry (BAgSc, MAgSc, PhD) has been a viticultural scientist for 40 years. He was an Associate Professor at the University of Adelaide until he retired in 2008. He is best known for his research into developing the partial rootzone drying (PRD) irrigation strategy, which evolved from initial research into water stress physiology of the grapevine. He continues to act as a viticulture consultant to the Australian Wine Research Institute.

Dr Tony Proffitt (BSc, MSc, PhD, Postgraduate Dip. Viticulture) has worked in the technical, consultancy, extension and educational sectors of the Australian wine industry since 1995. He has worked for Southcorp Wines (now Treasury Wine Estates), and currently lectures in viticulture at Curtin University, and works with AHA Viticulture, a vineyard management and consultancy company in Margaret River, Western Australia.

Professor Steve Tyerman (BSc Hons, PhD, FAA) is a leading scientist in the field of plant physiology. He teaches viticulture in the School of Agriculture, Food and Wine at the University of Adelaide and is leading research on vine and berry water relations and vine drought tolerance. He is also the programme leader in water for Primary Industries Research Network within the National Climate Change Adaptation Research Facility.

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Major ARC grant approved for smart bungs project

We are proud to announce that Professor Tanya Monro’s team at the University of Adelaide has been awarded a major Australian Research Council (ARC) grant for ongoing research into ‘smart bungs’. Professor Monro is the director of the Institute for Photonics and Advanced Sensing where they have been using this optical fibre-based technology to develop wine barrel sensors for use in wineries, with the aim for industry to be able to improve monitoring of wine and thereby improve quality and minimise waste. These tasks have normally been performed manually in the winery laboratories.

The team’s progress as well as its success in attracting the $405,000 ARC grant for the project was reported in the Adelaide Advertiser on 2 November 2011, in an article entitled Roll out barrel for bung idea.

See also the media release by Federal Innovation Minister Senator Kim Carr of 1 November 2011, which gives an overview of the 76 research projects with funding approved in South Australia, amounting to $23 million in all, of which $15.3 million was awarded to the University of Adelaide for a total of 48 projects.

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GWRDC scholarships for Honours and PhD candidates – take a look!

The Grape and Wine Research and Development Corporation (GWRDC) is currently advertising scholarships for Honours and PhD students. The GWRDC supports the development of the Australian grape and wine sector by investing in RD&E programmes along the whole value chain ‘from vine to glass’.

The closing date for this round of applications is 11 November 2011– that’s soon! For full details go to the GWRDC pages entitled Guidelines and Applications PhD and Honours.

The PhD Scholarship
The GWRDC PhD scholarship programme aims to attract postgraduate students into wine, viticulture and wine business research. For three years of full-time study, the full scholarships provide annual funding of up to:

• $30,000 student stipend, and

• $10,000 operating funds.

There are also options for candidates to apply for PhD supplementary scholarships or to undertake part-time PhD study and funding will be adjusted accordingly.

Honours Scholarship
The GWRDC Honours scholarship programme also provides opportunities for postgraduate students in the fields of wine, viticulture and wine business research.

Full-time Honours scholarships are available for up to $6,000, consisting of a $4,000 student stipend and $2,000 operating support for the research project.

Again there are part-time study options with funding adjusted accordingly.

How do you apply?
Go to the GWRDC website for full details. The GWRDC also welcomes all enquiries about the application process. GWRDC can be contacted on 08 8273 0500 or email: gwrdc@gwrdc.com.au.

Applicants are encouraged to consult the GWRDC’s Five-year R&D Plan 2007–12 and Annual Operating Plan 2010–11 when developing your applications. These documents are available on the GWRDC website.

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What wines do you like? Share your opinion!

What wines do you like?

Share your opinion in my online survey and be a part of a research project at University of Adelaide

My name is Yaelle Saltman, I am a PhD candidate in the School of Agriculture, Food and Wine in the University of Adelaide. My research project is concerned with: wine consumers’ acceptance of food additives in wines; what wine consumers already know about food additives in wines; and to what extent they are willing to accept the addition of food additives to wines for the purpose of improving wine quality.

As a participant in the survey you will be asked to rate your level of knowledge about food additives in general and food additives in wines. You will also be asked to rate your level of acceptance of potential future additives in wines. Finally, by providing general demographic and wine purchasing habit information, we will be able to profile wine consumers and segment them according to their level of acceptance of innovation practices in wine.

Enter the survey here

Thank you!

 

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We want your views on new technologies in wine!

Understanding public and industry views on the use of new technologies in wine

Do you consume wine?

Are you willing to participate in our project by completing an anonymous survey?

This project at the University of Adelaide aims to understand the views of the general public and those working within the wine industry on the use of new technologies in winemaking in Australia. It is suggested that increased global competition, shifts in consumer demands and expectations especially regarding wine quality, and concerns about the need for more environmentally-friendly production practices are driving some in the industry to support consideration of these technologies. The research phase of this project will be conducted during the second half of 2011 and is supported by Wine2030.

Enter our survey here: Survey on public views of the use of new technologies in wine.

Would you be willing to participate in a focus group in Adelaide on public views of the use of technology in the wine industry?

Yes? Focus group: Answer a few short questions and register your interest here.

This project is lead by Associate Professor Rachel Ankeny.

More information on current projects within the Food Ethics group may be found here.

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Crush 2011! Key wine industry facts presented by Prof. Kym Anderson

Professor Kym Anderson of Wine2030 and the Wine Economics Research Centre gave a fascinating and informative presentation at the plenary session of the Crush 2011: The Grape and Wine Science Symposium in Adelaide, entitled ‘Wine’s globalization: New opportunities, new challenges for Australia’.

The Crush 2011 symposium, organised by the Wine Innovation Cluster, brought together top wine and grape researchers from all over Australia and overseas, from universities, research institutes, industry and government to present the latest cutting edge research, to network and to foster future collaborative opportunities. The University of Adelaide had a strong attendance, as did the Australian Wine Research Institute (AWRI), Commonwealth Scientific and Industrial Research Organisation (CSIRO), the University of South Australia, Grape and Wine Research and Development Corporation (GWRDC), South Australian Research and Development Institute (SARDI), and other universities and institutions around Australia and overseas. Inspiring talks were provided in the plenary session at the National Wine Centre by GWRDC Chairman Rory McEwen, Kym Anderson, John Brooks of Zork, Mark Thomas of CSIRO Plant Industry, Keren Bindon of AWRI and Rebekah Richardson of Pernod-Ricard Pacific.

Professor Anderson gave an insightful and concise summary of the challenges facing Australia’s wine industry today, essentially:

• Profits of wineries have nose-dived

• Winegrape prices fell sharply in 2009, 2010 and in 2011

• Bulk wine exports 47% in 2010-11, up from 15% 1996-2003

• Import share of domestic wine sales has risen from 3% in 2001 to 15% in 2010-11 (NZ, France, Italy)

• Volatility of weather is not expected to lessen

Trade is a huge consideration for the Australian wine industry, with 66% of our wine production exported in 2009. Meanwhile the world market for wine has got tougher with the strong Australian dollar, fashion swing away from our wine in the traditional markets (UK, US, Germany), strong competition from other global producers, oversupply of wine in Europe, the growth of supermarket power in wine sales, environmental concerns, and so on. Plus wine is being targeted in a number of countries including Australia with regard to negative health implications, including rising taxes and regulations.

However! Globalisation has a long way to go and there are huge opportunities as wine expenditure grows around the world, particularly in Asia, dominated by China. Furthermore, in terms of the average price of bottled still wine imports, five of the top 10 countries globally are Asian so there are profits to be made!

The data behind Kym’s presentation are from a new compendium of global wine statistics, downloadable as a free e-book at www.adelaide.edu.au/press/titles/global-wine or in Excel format at www.adelaide.edu.au/wine-econ.

Kym Anderson is the Executive Director of the Wine Economics Research Centre, University of Adelaide, and a member of Wine2030, University of Adelaide.

Details of the Crush 2011 symposium including full programme and abstracts may be found at www.wineinnovationcluster.com/crush2011

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Have your say! Australian wine industry survey for English/Chinese dictionary

The Wine Science and Business Group of the University of Adelaide is producing an English/Chinese (Mandarin) dictionary with a particular emphasis on wine. This project is being led by Dr Sue Bastian and the project team is keen to use this opportunity to consolidate Australia’s position in the Chinese wine market.

Australian shiraz grapes about to be harvested

As part of the research proposal, we are running a survey of the Australian wine industry to seek your views on the format of the dictionary and the range of terms that might be included.

The following link will take you directly to the survey:

https://www.surveymonkey.com/s/MSTYFMJ

We would really appreciate you, or someone in your company, taking the time to complete the survey, which should take about 15 minutes. The data from the survey will ensure that we meet the needs of the industry in a market that offers enormous potential to Australian wine producers.

If you have any questions about the survey, please do not hesitate to contact the Project Manager, Trent Johnson (trent.johnson@adelaide.edu.au or 0413 193 330), School of Agriculture, Food and Wine, the University of Adelaide.

We look forward to a positive response from industry and would like to thank those who have already provided their responses.

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GIs for wine and food: Lawyer Dr de Zwart addresses the global debate and Australia’s position

Dr Melissa de Zwart, Law School, University of Adelaide

Dr Melissa de Zwart, Associate Professor in the University of Adelaide’s Law School is researching the highly topical and contentious, even emotive subject – both globally and locally – of Geographical Indications (GIs). Working in the wine arena, I am familiar with the GIs as set by Wine Australia, and I expect most wine aficionados to have noticed that we no longer use terms such as port, sherry, burgundy, or champagne to describe our wines, since they are regional names in Europe. Melissa looks at the legal process leading to these changes and the wider issues surrounding the possibility of extending this system to foodstuffs and beyond, and where each global player stands on the subject, with poignant examples taken from the South Australian experience. The answers are not straightforward as you will see!

The full discussion will be released as a chapter entitled: ‘Geographical Indications: Europe’s strange chimera or developing countries’ champion?’ in the book entitled Law of Reputation and Brands in the Asia-Pacific Region (forthcoming, Cambridge University Press). The book looks at what makes the Asia-Pacific region distinctive in its response to issues arising from branding and the use of signs in marketing, contributed to mostly by lawyers and economists.

Why ‘chimera’?
According to Greek mythology, a chimera was a fire-breathing monster with the head of a goat, the body of a lioness, and a tail with the head of a snake. This bizarre mismatch of a creature has come to symbolise a mismatch of components. For GIs the components are politics, marketing, history, agricultural features and quality control.

What exactly are GIs?
The definitions of GIs are not consistent and the interpretations are not watertight. Consequently, as Handler (2006) states, GIs are “the form of intellectual property that does not command universal respect”. As Melissa states in her paper, “Unlike other intellectual property rights, such as copyright, patents and trade marks, which have a relatively settled, albeit occasionally controversial, underlying rationale, GIs rest upon an uncertain and contested basis.” In fact she says that GIs may not even strictly be intellectual property (IP) rights, but more of a “hybrid” of IP, and agricultural and trade policies and regulations.

The definition of GIs in the relevant Australian legislation (the Wine Australian Corporation Act ) is:

“geographical indication, in relation to wine goods, means an indication that identifies the goods as originating in a country, or in a region or locality in that country, where a given quality, reputation or other characteristic of the goods is essentially attributable to their geographical origin”

However, Melissa encompasses the global context in her chapter, choosing to start with the Trade-Related Aspects of Intellectual Property Rights (TRIPS) Agreement arising from the WTO round of negotiations in Doha. This agreement, which requires member countries to provide legal protection to GIs, defines GIs as:

“Geographical indications are, for the purposes of this Agreement, indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin.”

Wines and spirits are then treated differently in the TRIPS agreement, giving them greater protection, so that there any product made outside a given GI is not permitted even a reference to a varietal or type or style relating to that GI. So, for example, a wine label cannot say “made in the style of Bordeaux” or “Barossa-type shiraz”.

Origin of GIs
The TRIPS definition of GIs is based on the the Lisbon Agreement for the Protection of Appellations of Origin and their International Registration 1958. This evolved from the French system of appellation d’origine controllée (AOC), which is turn based on terroir – the delineation of an area based on climate, topography, soils and specific products from that region. It did not only refer to wine originally but the term terroir is associated largely with wine today.

Wine vs. foodstuffs
On the Wine Australia website you find see the lists of GIs and the marketing campaigns based around these GIs, giving regions a hook to represent their products to tourists and consumers. Regional Heroes is a marketing initiative that promotes Australian wine based its source region, so it seems that GIs have been interpreted and used to the advantage of our wine industry.

But! GIs relate to trade in general and have global implications. I shall not steal Melissa’s thunder but some key issues she covers include:

• The current concerns as they relate to the Old World and the New World.

• The differences and issues relating to extending GIs to food and other products.

• Will the extension of protection help or hinder developing countries?

• What determines authenticity and is it possible or desirable to introduce a definitive system of GIs for more products and regions?

Interestingly, this issue sees the Old World and New World in contrasting positions, the key players being the EU and the US. While Europe wants to expand the protection of GIs from wine to food, US wants to restrict it because they make a lot of use of these traditional names. Australia too makes use of many traditional European names, for the same reasons as the US – it was settled hundreds of years ago by Europeans who brought their crafts, traditions and language to their new homes.

Melissa raises a number of issues that show why food is different to wine in the GI debate. How do you define the correct food in terms of origin of ingredients, preparation technique, who made it, and so on. How could this be checked and enforced and would changes be allowed over time? Could this stilt innovation if not? If so, how could this be managed? It would be an understatement to say that delving deeper into these questions is opening the proverbial can of worms.

Should developing countries want GIs to support them in distinguishing their traditional products from specific regions, and possibly charge higher prices and have a greater level of protection than otherwise? Would this work? What if a country’s traditional product was hijacked by foreign companies with money to buy all of the production capacity? This happened in Mexico with tequila – with a high proportion of the country’s production being owned by US-based companies.

What determines authenticity? To use a South Australian example, if GIs were extended to food and strictly enforced, it may be that makers of traditional German foodstuffs in the Barossa area would not be permitted to use the traditional German names. Is this protecting rights or creating confusion? Is the product less authentic than the version produced in Germany because it is made in another location, irrespective of the heritage? Some argue that the Barossa versions are more authentic as they have preserved many traditional recipes and techniques. Would the definitions be set in legislation and have no flexibility to move with culture, since food is such a culture-based product?

What next?
For the full juicy insight, this book will be released in the near future. Being on the front foot, a group of food producers in the Barossa have licensed the ‘Barossa Food’ logo,: see Food Barossa Inc., Food Barossa (March 2011).

For more on GIs for Wine in Australia go to Wine Australia web page.

Melissa de Zwart’s blog may be found at Bram’s Pyre.

Reference

Michael Handler, ‘The WTO Geographical Indications Dispute’ (2006) 69(1) Modern Law Review 70–91.

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Tigs talks to wine industry and wine marketing guru Dr Steve Goodman

Nicola Chandler (aka Tigchandler) interviews Steve Goodman of the University of Adelaide’s Business School.

Dr Steve Goodman

On meeting Steve Goodman you cannot fail to be warmed by his friendly open demeanour and sharing approach to his work. Dr Steve Goodman has the title of Program Director – Higher Degrees by Research but this only hints at the array of his skills and experience.

Of course for Wine2030 I wanted to know mostly about Steve’s link with the wine industry and wine-related research. I was impressed to find that he has worked both in academia and in industry as a consultant to wine businesses:

• His PhD used the South Australian wine industry as a case study: ‘Building Competitive Advantage? The Internet’s Impact on the Value System: A Study of the South Australian Wine Industry’.

• His consultancy Souter and Goodman Wine Marketing acted as an outsourced marketing department for small and medium wineries in South Australia, Victoria and Western Australia, designing and developing marketing plans and strategies, communications plans, distribution management and distribution marketing. Examples of his clients include Primo Estate, Bremerton and Geoff Weaver, the expert winemaker based in the Adelaide Hills and respected member of the Wine2030 External Advisory Board.

Being an avid wine news reader, I was impressed to discover that prior to, and during, his consultancy he had established the news site WinePages.com.au and released a daily html newsletter. This service was sold to Winetitles and became Daily Wine News, a great source of wine news information both within Australia and for international wine-related news items.

Steve’s extensive practical and theoretical experience has fed into his forthcoming book entitled Principles of Wine Marketing – I will be reviewing this book as soon as it is available – watch this space! Steve has also authored, co-authored and supervised a number of papers on a variety of wine-related topics – read on…

Steve’s name came to my attention as he is the recipient of GWRDC grants for significant wine-related research projects at the university. Key projects (click on links to see more information on the Wine2030 research pages) are:

Consumer Choice for Wine: An International Study in the Retail and On-Premise Environment

Purchase decisions along the supply chain

What’s influencing buyers in China, USA, Aus

Steve’s research has always been wine related with a specialisation in wine marketing. His work for the GWRDC has looked at consumer choices for wine and what influences people to make the choices they make.

His focus now is on finding out what influences people in the supply chain to make the choices they do, since consumers only get to choose what the supply chain puts in front of them. He has been gathering data from Australia, China and the US and is already finding differences in choice patterns between distributors with varying characteristics such as high and low volume of turnover, margin size, and with the on- versus off-premise focus. The paper entitled ‘Which winery to represent: what influences the distributor’s choice?’ was presented at the Academy of Wine Business Research in France on 10 June 2011.

Research that Steve is involved in has led to a number of papers being presented at that conference by University of Adelaide Business School’s Honours and PhD students:

Melanie Reddaway presented at the Academy of Wine Business Research conference. Former management accountant at Boars Rock, Melanie is currently looking at the use of management accounting in decision-making in small and medium wineries. The role of accounting information in the management of winery SMEs: a review of the broader existing literature and its implications for Australia’s wine industry. Melanie is a PhD student, supervised by Steve Goodman and Chris Graves with a University of Adelaide scholarship.

Teagan Altschwager presented a paper entitled ‘Moderators of the Servicescape to Response Behaviour, and Future Purchase Intention Relationship’ at the Academy of Wine Business Research conference based on her Honours work on Servicescape. She is currently undertaking a PhD looking at branded events, supervised by Cullen Habel and Steve Goodman with a University of Adelaide scholarship.

Chris Matthews completed his Honours in 2010 with the University of Adelaide, based on the Waite campus, looking at the topic of product bundling. His PhD topic now is looking at product bundling with wine as part of a bundle and the messages this sends to consumers. Chris is supervised by Steve Goodman and Cullen Habel with a University of Adelaide scholarship.

Rebecca Dolan is currently undertaking Honours on a University of Adelaide scholarship looking at the role and impact of social media in brand equity of small and medium wineries, and the role of social media to develop brand resonance. If extended to a PhD, Rebecca will be expanding the scope of this research to include more quantitative analysis and to look at more aspects of social media.

Dr Steve Goodman teaches at the University of Adelaide Business School. As well as supervising Honours, Masters and PhD students, he teaches: Marketing Communication (Undergraduate and Postgraduate), as well as Service Design & Marketing and Marketing in the MBA programme.

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Wine2030 reaches out to the Gold Coast

Wine2030′s Nicola Chandler (aka Tigs) took the Wine2030 message to the Gold Coast, talking to Bond University’s wine studies students, (click here to go to tigchandler.com for the full article and beautiful campus photos), seeing what they are learning and opening them up to a new source of information and contacts. Nicola attended Steve Knight’s wine studies course at Bond, kicking off the class with a presentation showing the key areas of the University of Adelaide that are involved in wine research.

Nicola is mostly involved with Wine2030 and the Wine Economics Research Centre so these sources were her focus. She highlighted examples of research ongoing at the university and the amazing resources open to researchers and students in Adelaide, including the University of Adelaide’s Hickinbotham Roseworthy Wine Sciences Laboratory at the Waite campus. She also showed the students some juicy statistics from the recently released Global Wine Markets, 1961 to 2009: A Statistical Compendium, produced by the Wine Economics Research Centre.

The importance of social media in sharing wine research and encouraging information flows formed the second half of the talk to the students – the use of Twitter, blogging, websites, and a whole new approach to sharing information in addition to traditional media. Social media opens so many more doors in expanding the audience and enriching research and communication. Social media makes research more accessible. See Tig’s Ten Commandments for Engaging in Social Media for a simple guide to approaching this area. Please feel free to share the commandments and all feedback welcome!

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Decanter wine writer Andrew Jefford promotes the Global Wine Markets statistical compendium

Andrew Jefford, wine writer for Decanter magazine, writes about the Wine Economics Research Centre’s recent release, Global Wine Markets, 1961 to 2009, A Statistical Compendium in an article entitled: “Jefford on Monday: All The Figures That’s Fit To Print“.

Jefford picks out juicy snippets from the burgeoning compendium, making you want to delve deeper and questioning your assumptions about the shape of the world wine market. How dependent are France and Italy on wine exports? Which countries’ wine markets are most dominated by large wine companies? What is the per capita wine consumption in Australia? Or the UK? All of these answers are freely available in this valuable statistical resource.

Full information on the compendium is freely available in pdf or Excel format by chapter from the WERC website at this page.

The full pdf is free to download from the University of Adelaide Press and you may also order the hard copy for just AUD35.00.

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Visit the Wine Room!

On 3 June 2011, the University of Adelaide Business School launched a virtual wine room as part of its research into the use of social media in the wine industry. This Wine Room is linked to the Adelaide Hills Wine Region and aims to establish an online community while promoting the region.

The Wine Room is funded by the GWRDC and supported by the Wine2030 network – that’s us!

See the media release here and look forward to a full calendar of events.

Membership of the Wine Room is free. To become a member, simply register at: www.adelaidehillswine.com.au/wineroom/register

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Australia’s evolving role in the world’s wine markets

On 8 June 2011 Professor Kym Anderson of the Wine Economics Research Centre of the University of Adelaide spoke to the Barossa Next Crop Leadership Program at the National Wine Centre in Adelaide about Australia’s evolving role in the world’s wine markets. He outlined the main challenges to Australia’s wine industry today – falling winery profits, falling winegrape prices, rising bulk wine exports as a share of the total, and rising imports of wine as a share of domestic sales. He provides great insight into the underlying reasons and looks at the potential for this industry going forward.

Rounding off his presentation, the take-away messages were:

*      Boom/bust/slow-recovery cycles are normal for the wine industry

*      But the present one involved a more sudden and severe downturn than expected due to rapid acreage expansion in previous 15 years plus drought, and then GFC, strong A$, strengthened competition from other wine-exporting countries

*      Vine-grubbing in Australia and the EU is easing the over-supply, and growth in Asian wine imports is boosting demand

*      Climate change may require vignerons to alter their varietal mix and/or moving to higher latitudes and altitudes

*      If Australia switched to volumetric wine tax, expect quality upgrading

*      But climate change and tax change will hurt irrigated areas most, as is greater competition from lower-cost exporting countries

*      Foreign investment could put a floor on vineyard and winery asset values in Australia

*      More investment in innovation is vital (R&D and promotion)

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AWRI Roadshow Seminars – research and industry intertwined

The Australian Wine Research Institute (AWRI) and Wine2030 are physical neighbours in Adelaide at the Waite campus as well as both being part of the country’s Wine Innovation Cluster (WIC), along with the CSIRO and SARDI.

The AWRI was established in 1955 through an Act of Parliament, with the key objective of developing research outcomes to contribute to the way we grow grapes and make wine. While based in Adelaide, the AWRI is a nation-wide body and has offices in NSW and Tasmania.

The AWRI offers “science at your service” to Australia’s grape and wine industry, with a keen focus on being industry responsive and industry relevant.

On 25 May 2011, on behalf of Wine2030, I attended the AWRI Roadshow Seminar for Langhorne Creek and Adelaide Hills. This is one of a series of roadshows that the AWRI undertakes around the country in all major wine regions on a two-year rotation, and it visited this very same venue – the Langhorne Creek Bowling Club – two years ago.

At these roadshow seminars, the programme varies according to each region’s requirements – the AWRI communicates with the local grape and wine associations and gives a long and varied list of possible topics to choose from. Each seminar then is regionally specific – focusing on the most relevant issues, challenges, problems and ideas according to the people in that region.

At this event, the attendees consisted mainly of viticulturalists, winemakers, and suppliers to the wine industry. Wineries represented included The Lane, Bleasdale, Ballast Stone and Mollydooker Wines. The atmosphere from the start was interactive and inclusive, inviting any questions for discussion and feedback.

Presentations reflected requests collated by event organisers Langhorne Creek Grape and Wine Inc. and focused on key issues (full details at the end of the article): how to prevent Botrytis, and how to deal with it in the vineyard and in the winery once it is present; irrigation of vines; achieving vine balance; sensory analysis of consumer preferences for red wines; warning labels on wines; the origins of eucalyptol in wines; how AWRI can add value to your business; and features of the AWRI website – an invaluable source of information.

In addition there was a time slot allocated for a group panel discussion where the attendees were invited to ask questions about any topic of interest/concern to them. All of the day’s presenters sat at the front of the room for this session and discussed these topics and answered any questions. For example, some people wanted to know about the various methods of testing for laccase (an oxidative enzyme produced by Botrytis that must be removed from any wine); and someone asked what alternatives were available to bentonite for fining wine, since bentonite is expensive and can also strip flavour compounds, as well as lose a proportion of the wine in the process. People shared their knowledge and experiences and everyone’s input was welcomed. The researchers were keen for everyone to be involved and to get the maximum value from the day.

The day was entirely aimed at answering people’s specific queries and providing useful information arising out of AWRI research. There was also practical assistance and information about the range of AWRI’s services and its ongoing research. People were told how to navigate the website, ask questions, find references, and use the various tools available on the website, such as the winemaking calculator which is a simple, practical and extremely useful tool. All of these resources are provided free of charge to levy-paying members. This includes all of Australia’s grapegrowers and winemakers, since the AWRI is largely funded by the GWRDC – the GWRDC receives $2/tonne from grapegrowers on the winegrape harvest, and $5 per tonne of grapes crushed from wineries and the Australian Government matches these contributions.

The presenters made it clear that the AWRI aims to maximise quality and efficiency across the entire value chain for wine, right from the vineyard to the consumer. Its business model is based on four pillars: research, development, extension and education, and commercial. Research is central to its role, as is development of findings and ideas and pushing these out to industry to be taken up. The extension and education arm – including these seminars – includes presenting findings and ongoing research and inviting feedback. The AWRI receives around 6,000 enquiries/requests for assistance through the year, including any topic relating to wine, such as: How do I deal with Botrytis in my fruit?; What are the regulations for sulphur levels for wine going to Canada?; Does resveratrol have a health benefit? The extension and education role ties in with Wine Australia so that they support and complement market initiatives.

The commercial aspect is also a vital fourth cog in the machine, as research is translated into commercial applications, to be available to the industry as a whole on a ‘user pays’ basis (not GWRDC funded), as the AWRI takes on a consulting role, developing commercial applications for an array of analytical techniques.

While being extremely responsive to industry there is a push from within the AWRI to keep ahead in research and technological advancements, such as the development and application of spectroscopy to scan wine in the bottle, which has a range of industry uses as well as being a valuable research tool.

The event provided an excellent example of the two-way street between researchers and industry. These seminars not only provide attendees with an invaluable opportunity to ask experts about issues affecting them directly, and to hear about ongoing research in their industry, but also to foster networking and interaction with others in the industry, with the chance to chat and meet new people in a friendly and positive setting. We were also reminded just what a great resource the AWRI is for the wine industry right through the value chain.

Visit http://www.awri.com.au/ for more information.

Presentations at AWRI Roadshow Seminar, Langhorne Creek and Adelaide Hills:
Con Simos: “Winemaking management strategies for Botrytis and powdery mildew”; “Features of the AWRI website”
Marcel Essling: “I have Botrytis bunch rot – what can I do about it?”
Peter Dry: “Vine balance – how does it afect yield and quality?”; “How can irrigation management strategies be used to manipulate wine quality?”
Peter Godden: “Which new AWRI technologies can add value to your business?” Leigh Francis “What sensory properties of red wines drive consumer peferences?”
Creina Stockley: “Health, nutrition and other warning labels”
Dimitra Capone: “The origin of eucalyptol and minty flavour in red wines”

This article written by Dr Nicola Chandler, Wine2030, University of Adelaide.

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